IVY SAYS x PUMA

I’m not one of these girls on social media that’s always in heels, I’ve always preferred comfort when it comes to style, so don’t be surprised if you ever see me shopping in sneakers and a white tee. But that also doesn’t mean I would ever leave the house looking frumpy. On the contrary, it just means that my relationship with what I chose to wear would come with extra prerequisites, my outfits have to flatter me and make me and feel good at the same time, is that too much for a girl to ask?

On a regular day, you would either find me in one of my favorite pairs of jeans, trainers, sneakers or everyday active wear. And no I would not look like I’m off to the gym, it just means that I’m a fan of brands that can effortlessly pull-off sporty and stylish. I also lead quite the active lifestyle, for those of you who know me or followed me pre-pregnancy you probably know just how much time I would spend at the gym, doing yoga or even swimming. And it’s always been that way, in school, I would be on the soccer, softball and swim team simultaneously.

I’m no athlete, but staying fit is something that makes me feel great. That’s why my latest collaboration, feels like such a natural fit for me. I’m happy to announce that I’ll be assuming a new role as PUMA’s ambassador for an entire year. I absolutely love the new direction and collaborations the brand has been making, and it feels like the perfect fit for me. I was lucky enough to first get my hands on some items from FENTY PUMA by Rihanna and most recently Fierce KRM by Kylie Jenner, an uber stylish laceless show designed for working out in as a trainer, but that’s so stylish I had to have it in two colors already. It’s simply slides on, is ridiculously comfortable and just really really looks amazing. I’m not going to lie I haven’t had the heart to work out in them just yet, they’re too good looking for the gym, but then again so am I. (That was a joke.)

So yeah I’ve styled my white Fierce PUMA’s (now available at Tchooz Shoes) with an elongated white V-neck PUMA cotton top and a pair of black skinny jeans to give you an example of how I turn active wear into a fun casual wear outfit. I cannot wait for the Sophie Webster and PUMA collaboration and I’m very excited to share with you my post-baby weight loss journey in some motivational active PUMA wear that I hope will make you want to get off the couch and hit the gym in style.