Whether you’re a brand, celebrity or professional in an industry; chances are you’re always looking for ways to improve your online reputation. I share seven tactics as part of my contribution to Entrepreneur Middle East’s April Issue.
It’s a well-known fact that people are more likely to tell their social circles about a negative experience than a positive one-bad news travels fast. Couple that with the major influence online reviews have on purchasing decisions and you’ve got yourself a losing equation. This is the right around the time when brands or public figures decide to call up seasoned reputation managers looking for a quick fix to make it all go away. And although online crisis management tactics could stop some of the bleeding, the wound needs time to heal.
To understand reputation management one has to think of it like insurance, you don’t think about it when you don’t need it, but you’re really grateful to have it when you’re in trouble.
Online reputation management is relatively new, most small to medium businesses in the region have just come to terms (and budgets) with hiring agencies, freelancers or in-house experts as community managers to develop their social media strategy and manage their day-to-day online presence. While that is essential, it’s just a component of the overall long-term strategy and effort it entails to truly control an online reputation.
When was the last time you tracked or monitored your brand’s reputation? (No, the occasional Google search doesn’t count.) Are you in control of those results?
If not, here are a couple of tactics that you should be aware of Read The Rest of the Article here
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