In June’s issue of Entrepreneur Middle East I discuss the ethical quagmire of online content creation and your brand. Does drawing constant inspiration through recycling ideas and recreating visuals make your idea original or does it constitute intellectual property theft?

The lines can be blurry, but more often than not I would choose the latter. In my opinion, a well-rounded content creator is constantly aware of popular posts from competitors while also ensuring that their client’s work isn’t being echoed verbatim across the board. While you can’t always prevent people from copying your work, you can help your brand stay ahead of the curve by continuing to innovate rather than imitate. Having said that, I present you with four points to watch out for when creating content for your brand and the same can be applied for your blog.

You can read the full article HERE

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