Damn you Photoshop.
No Auto Khaled did not commission Nigella Lawson for their latest campaign. At least I hope they didn’t.
Some bright graphic designer thought it would be a brilliant idea to paste her photo in there and call it a day. I’m really curious as to how that process went down, are they even aware who Nigella is or were they just randomly googling an image say “women holding bag of crisps” and found Nigella handling some buttered cream puff or about to stuff her face with a ridiculously roasted lamb shack and so they intricately replaced it with a truck like it’s the most natural thing in the world?
Lebanese brilliance at it’s finest hour. Brands take note of this. I want to nominate them for an SMA.