On August 13, 2013, and after more than three years of blogging anonymously, I started toying around with the idea of revealing my identity. The thought seemed far-fetched. I was safe behind my computer, almost untouchable, but I knew it was a false sense of security I was latching on to, and eventually if I wanted my blog to grow and expand my collaboration portfolio I need to come out of my comfort zone.
I remember having a drink with Fida Chaaban RAGMAG’s Editor in Chief at the time. I told her about my idea of staging an event behind the reveal. Her eyes lit up. She disappeared for a couple of weeks. I thought she had forgotten about it. Silly me, thinking people would care. She called me a couple of days later asking me for a guest list. For what? I asked. For #IVYsBigReveal she exclaimed.
Fida ran the idea by Roula Nahas, BestSeller Regional Marketing Manager and PR Queen. Roula immediately threw her weight behind it. VERO MODA and RAGMAG would stage it. Next, Beirut’s finest luxury boutique hotel Le Gray jumped on board, they presented us with their entire Rooftop and one of their opulent executive suites. And an amazing list of sponsors followed, Chopin Vodka, Pommery Champagne, Label 5 Whiskey, Bourjois and Beirut Nightlife.
150 of the city’s finest gathered to participate in one of the most-buzzed about fashion events of the year. I could feel the energy as both Roula and Fida accompanied me to the rooftop. And just like that I took a deep breath and stepped on stage. I spotted some familiar faces in the crowd smiling at me, faces I had known online for years but never met. The rest of the night was a big beautiful time lapse, selfies and cocktails and fast chats and dancing. #IvysBigReveal trended for 3 days. I did the right thing.
You can watch the #IVYsBigReveal short video by BeirutNightLife right here
A little over a year later and here I am. I’ve collaborated with many amazing brands including GAP, Adidas, ChouChic.com, Bassam Fattouh Cosmetics, Maggi Arabia and was even invited to have my own segment Talk of the World on MTV Season 6 of Talk of the Town.
Today I’m also happy to announce my new title as Brand Ambassador for Dunes Verdun, one of Lebanon’s first and most iconic malls that today serves as a landmark. Follow me as I bring to you my experiences and shopping adventures in this diverse yet cozy mall and share with you all my amazing finds from dining,to beauty, fashion and entertainment.
I also have one more exciting piece of news to share with you very soon!